Frequently Asked Questions

Q: Who Is Keith Elliott And What Does He Do?

A: Since the early nineties Keith has applied his statistical ability, analytical skills and knowledge of mental processes to sports betting.

He has successfully run sports betting services ever since he operated what was probably the country's first way back in 1992. Indeed, while working at the Liverpool Business School he was the only University lecturer in the country to run a sports betting service with professorial approval.

Keith Elliott... a track record of success over many years

Keith was attracted to sports betting, because he could apply to it much of his knowledge from the positive thinking, personal motivation and mental skills courses that he had given for many years. He now focuses solely on his sports betting, horse racing and personal motivation interests, and has built a reputation which recently prompted the Sunday Times to dub Keith 'the thinking man's sports pundit'.

He is author of Elliott's Golf Form, with Elliott's Golf Form 2007 being the thirteenth and final edition of this prize winning book.

He also wrote How To Win At Golf Betting, was BBC Radio Merseyside's Racing Correspondent for 18 years and served as a government appointed independent member of the Horse Race Betting Levy Board from 1997 to October 1st 2006. Throughout his time on the board Keith built a reputation as a passionate supporter of the interests of both racegoers and punters.

He now runs Elliott's Premier Sports Betting Service, and continues to write both his own books and articles for other publications. He was also the resident sports betting analyst for the Sky Sports weekly betting programme 'Fill Yer Boots'.

Keith's vast knowledge of all matters sporting... shrewd analytical research, quality contacts and experience in studying mental processes make this the UK's No.1 sports betting service.

Q: What Do I Get When I Join Keith's Service?

A: When you join Keith's service, you'll be given a local rate telephone number. We use CLI recognition so that you can access the line by nominated phone numbers. This allows you to call his daily information line and receive his advice. You will also be given a unique password and pin number which will allow you to access the same information from the members area of Keith's website.

Q: Do I Need To Put Money Aside For My Betting (i.e. A Betting Bank). If So, How Much?

A: Sensible betting comes from controlled staking. Money put aside should be in proportion to the bets you place and NEVER so much as it can seriously affect your circumstances.

"I have investigated many sports advice services over the years, and you are the only one I really trust to be selective about the services you provide. You don’t hoodwink, charge exorbitant prices for phonelines, or make excuses... I find Keith's analysis and selections very astute, and his track record very impressive." G.H. Swindon

Q: How Do I Get Hold Of The Information Each Day?

A: Information for Elliott's Premier Sports Betting is given on a local rate telephone number and on the Sports Betting Service website at www.keithelliott.co.uk.

Q: How Many Bets Will There Be?

A: There are just 4 outright bets, (most tipsters give 5 even 6 bets), for each golf tournament with additional match bets, three ball bets and nationality market wagers for the WGC [World Golf Championship] tournaments and all the Majors i.e. the US Masters, the US Open, the British Open and the USPGA.

The service also gives recommended bets on football with the weekday TV games all covered, and on Friday afternoon at 5pm there is the early weekend total football line with the best bets from the weekend’s football programme.

There are also bets on most Friday evening Rugby League TV games and the summer international cricket test matches.

 

Q: Are Ante Post bets given?

A: Yes. They are given for all the Golf Majors, domestic football and international football tournaments as well as the Six Nations in Rugby Union. Keith also provides Rugby League bets ahead of each season/major competition ... and even covers politics (election results/party leaders).

For example: Liverpool W9/1... to win the 2012 Carling Cup (advised fully six months in advice, in August of the previous year) and in political betting, David Cameron W16/1 (to become next Tory Party leader).

 

Q: What time are bets released?

A: On a normal day, Keith releases his bets at 10am each morning.

All Keith’s outright golf bets are given either on Monday afternoon at 4,45pm,or first thing on Tuesday morning.

There is also a Friday early total football line at 5pm so the best prices are available to members before the Saturday morning sharks attack them!

Q: Is There A Bet Every Day?

A: Given the number of sports covered by Elliott's Premier Sports Betting, there are usually bets seven days a week, although occasionally there are instances when no bet is advised. Typically, Monday and Tuesday are the busiest days, with a line being recorded in the afternoon to get the best early golf prices. Fridays are typically the quietest.

Q: Does Keith Use A Staking System?

A: Due to the nature and variety of Keith's bets, prices available can range wildly from as big as 200/1 to as little 4/6. As such it is difficult to advise a plan, which would encompass all of his bets. However, Keith does use a staking system for his golf tournament selections & ante post bets, and advises a CONFIDENCE RATING each day for his other bets.

Q: Is It Always Better To Get The Early Price, And If So Where Can I Find It?

It's all about getting the best odds, for the best bets

A: Getting the best price is important if you are to make your betting pay and nowadays it's important to take advantage of the betting exchanges (e.g. Betfair). Whilst it is fair to say that a number of Keith's members are themselves semi-professional backers, you need to devote no more than 10-15 minutes of your time per day to ensure you get the very best value available - in fact, many of our clients use our dedicated odds comparison website in order to shop around for the best available price.

When you consider the potential return on this small investment of your time, it is well worth the effort required.

Those that are happy to take whatever price is offered, regardless of value, will inevitably find their betting investments less profitable than those who take a little time and trouble. It may only be marginal, but over a period of time this can build into a significant sum of money.

To this end Keith usually has an update line on either Monday or Tuesday (occasionally on both) giving his bets on the weeks golf tournaments, straight after the bookmakers price up.

When 100/1 shots are being advised it is nearly always best to get it as soon as possible before the price falls.

Q: What Happens When I Go On Holiday?

A: If you are unable to access the information for a period of time, a quick call or email to our office is all it takes to suspend your membership.

Q: Do I Have To Place The Bets Myself?

A: The onus is on Keith's clients to place the bets themselves - they are in control of their own finances and can decide which bookmaker(s) they have accounts with.

"I've never had any real problems but any contact with the office (speaking to Angie, Matthew or Antony) has been dealt with on the spot... very easy to deal with." R.Y. Hants.

Q: How Do I Place A Bet?

A: In three main ways: (1) Over the counter at a high street bookmakers; (2) Via telephone with any of the major bookmaking firms; (3) Online through the Internet. All major bookmakers now accept bets with a credit/debit card. Many of our clients use our dedicated odds comparison site in order to get the best available price for a particular event.

Q: I Know Nothing About Sport - Does That Matter?

A: Not at all. Keith has all the expertise and offers in depth analysis on his selections - all you need to do is place the bets, and that takes all of 5 minutes to master!

Q: Will I Definitely Win Money?

A: Contrary to popular belief, betting is not a 'Get Rich Quick' scheme anymore than it is a 'mug's game'. Not every bet advised will win. Betting is similar to investing on the stock market - shares tend to fluctuate regularly, often gaining or losing value over a short period of time rather than increasing consistently over twelve months. This is also likely to be the case with our betting account - whilst certain months are quiet, others show large profits. Inevitably there will be losing runs. However, we have made consistent profits year on year and there is no reason to expect this success to end.

Q: Do I Have To Pay Tax On My Winnings?

A: No - betting tax was abolished in 2001, meaning all your winnings are tax-free!

Q: Are Your Results Verified? Can I Believe Your Results?

A: All bets advised are 'proofed' to the Racing Post prior to the event. This means a record of the bet, price and stake are recorded by an independent third party.

Q: What Is The Difference Between A Bookmaker And A Betting Exchange?

A: The main differences between a betting exchange and other bookmakers are:

• The customer does not bet directly with the betting exchange. It simply connects gamblers with opposing views on the outcome of an event. They only accept bets if they are 'matched' by another customer and it uses technology to match bets instantaneously. If the bet is large then it is likely that it will be matched with multiple counterparties.
• With a betting exchange, customers can "lay" a horse - i.e. back it to lose - as well as back it to win or be placed.
• Odds on betting exchanges are expressed as decimals (e.g. 4.5) and not in the traditional way (e.g. 7/2). 4.5 means that for every pound staked you receive a return of £4.50 which includes the pound stake. Example: The traditional equivalent of 3.0 is 2/1.
• Betting exchanges are free markets and the prices are not controlled by the bookmaker. A traditional betting shop sets its own odds and the customer has to shop around among bookmakers to find better value (e.g. 7/4 or 13.8 would represent better value than 6.4). Betting exchanges allow customers to bet against odds set by other gamblers.

Q: Where Should I Go To Find Out If My Bet Has Won?

A: Keith always gives the results of the bets in his daily message with blue type always indicating successful bets.

Progress reports on still running Ante Post bets are also given.

"I first joined your service only a few weeks ago and I am hugely impressed with the results to date. Please keep up the good work... as I had become disillusioned with other tipping services" P.E. Weston-Super-Mare

Q: What Do Keith's Abbreviations Stand For?

A: Keith uses many abbreviations and they can be used in various circumstances e.g. to denote a certain bookmaker, LA = Ladbrokes, or a golf term, GIR = Greens In regulation, or another sports term, C/S = Correct Score.

For a full list of Keith's abbreviations and their meanings please visit the glossary.

Q: Ok... Thanks For Answering All My Questions. Just One More, How Do I Join?

It's quick and easy to get signed up right now using any of our payment options:

• Online credit or debit card payment - click the Netbanx button below for secure payment processing.
• Paypal - click the Paypal button below if you'd like to use your Paypal account.
• Call Us - make your card payment over the phone by calling our office on 01625 583300.



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