Since the early nineties Keith has applied his statistical ability, analytical skills and knowledge of mental processes to sports betting.
He has successfully run sports betting services ever since he operated what was probably the country's first in 1992. Indeed, while working at the Liverpool Business School he was the only University lecturer in the country to run a sports betting service with professorial approval.
Keith was attracted to sports betting, because he could apply to it much of his knowledge from the positive thinking, personal motivation and mental skills courses that he had given for many years.
He now focuses solely on his sports betting and has built a reputation which recently prompted the Sunday Times to dub Keith "the thinking man's sports pundit".
He is author of Elliott's Golf Form, with the 2007 edition being the thirteenth, and final, edition of this prize winning book. He also wrote
How To Win At Golf Betting.
Keith was BBC Radio Merseyside's Racing Correspondent for 18 years. He served as a government appointed independent member of the Horse Race Betting Levy Board from 1997 to October 1st 2006. Throughout his time on the board Keith built a reputation as a passionate supporter of the interests of both racegoers and punters.
He now runs Elliott's Premier Sports Betting Service, and continues to write both his own books and articles for other publications.
He was the resident sports betting analyst for the
Sky Sports weekly programme 'Fill Yer Boots' and was highly successful golf and football contributor to the sports betting channel 'The Sportsxchange' from July to December 2008.
Keith's vast knowledge of all matters sporting, shrewd analytical research, quality contacts and experience in studying mental processes all go to make his sports betting service the most comprehensive and professional around.
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